Biopoint is back in communication to support the relaunch of the Professional Hair Program with a new concept with a fresh, dynamic and pop image!

"You are the professional."

With Biopoint Professional Hair Program products it is easy to achieve a professional result anytime and anywhere you want. It is a bit as if with each use each consumer feels like a real hair beauty professional, able to give her hair that extra touch of beauty that only an expert in the sector can bring.

A spot with a lively and dynamic twist in which the three protagonists naturally rely on the exclusive technology of Biopoint treatments with a focus on the new shape of the mask to rediscover a result that makes you feel Super!