Shampoo Radiance 3D, Re-Conditioning Mask, Laminating Serum and Sublimating Crystal Gel are the 4-steps of the innovative Biopoint Hair Lamination treatment for shiny and resplenent hair, in mirror-like 3D-effect shine.

In the adv campaign, the hero girl with beautiful brown hair reveals with rapid movements and light tricks the 4 times more hydrated, 7 times more repaired and 7 times more shinier hair.

Starting from launch in April 2023, Biopoint Hair Lamination is supported by an integrated multichannel adv campaign across all digital and print platforms with TV spot, coverage of the most prestigious Italian magazines and a digital & influencer marketing campaign for a ecosystem capable of generating more than 150 million contacts.

Watch the exclusive TV spot: https://youtu.be/BGnvQqsh2bc