#cantaconVidal won over 50,000 people with an on-field tour that touched the main squares of Italy thanks to two exceptional partners: RDS and Warner Bros Italia.

The first Radio in Italy brought with it the new Vidal Vitamin C energizer on the exclusive RDS Summer Tour, conquering the public city after city with its life-size photobooth of the iconic Vidal shapes, challenging guests to sing in the shower!

Great singing challenges also on the tour with Warner Bros Italia which turns 100: a celebratory trip to the most famous Italian seaside resorts during which Vidal was the protagonist to the tune of summer hits with the new Vidal Vitamina C.

Full of energy for our VIDAL summer!