On air the newest Dermolab cross-channel ADV campaign, designed to present the Anti-Età line to over 40 women.
 
An intense multi-level communication plan debuting with the new TV spot broadcast starting from 24 December: an incredible storytelling that combines treatments, research and effectiveness of the anti-aging products, through an emotional brand history.
 
The ADV campaign - which will reach over 160 million contacts - will be amplified through the main beauty and lifestyle magazines and a digital plan on the main touchpoints to reach the target.